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Ksubaka carried out a research to investigate the use of ad blockers in China and Singapore. Over 90,000 consumers were surveyed through Ksubaka’s network of thousands of touch screen deployed in retail environments. Please find the full report below: Here are the main findings: Ad blockers are widely used in both China and Singapore: 51.6% of […]
The proliferation of online platforms over the years has given advertisers plenty of new opportunities to reach consumers and increase their brand awareness. When the advertising industry had to decide how to best utilize these new online spaces, it embraced the most unimaginative solution: filling them up with as many ads as possible. This worked […]
In the late 1800’s John Wannamaker famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Most marketers would agree that, if Wannamaker was alive today he would give a rather different assessment. The rise of digital channels has made it easier to quantify the results […]
In a previous life, as head of game editor Take2’s Asian sales, my success depended upon quality advertising. Yet I was always struck that in this ultra-trackable world, somewhere along the way advertising lost its magic – and possibly some of its effectiveness. In this our first blog post, I’m lifting the lid on the […]
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